Online Media Buying

ONLINE MEDIA BUYING Media buying is taking a billboard , or newspaper advertisement , or other sales message and getting it viewed by the intended audience. A media buyer links the ad to the intended audience so as to form the ad effective. These ads are intended to sell a product and should be published […]

Continue reading

Online Reputation Management

ONLINE REPUTATION MANAGEMENT Reputation management refers to the influencing and controlling or concealing of a person’s or group’s reputation. Originally a PR term, the expansion of the web and social media, along side reputation management companies, have made search results a core a part of a person’s or group’s reputation. Online reputation management focuses on […]

Continue reading

Mobile marketing

MOBILE MARKETING DEFINITION Mobile marketing is marketing on or with a mobile device, such as a smartphone. Mobile marketing can provide customers with time and location sensitive, personalized information that promotes goods, services and ideas. HISTORY OF MOBILE MARKETING In 1876, first telephone introduced by Alexander Graham Bell. In 1973, first mobile portable handset was […]

Continue reading

Website creation

WEBSITE CREATION THEME INSTALLATION Click on Appearance. Click on Themes. Click on Add New option given at the top. Type ‘Vantage’ in the box named search themes. Click on Install. Post installation, click on activate. Reload your website. You’ll see the new Vantage theme installed on your website. PLUG-INS INSTALLATION Click on Plug-ins. Click on […]

Continue reading

How to buy domain name & hosting

HOW TO BUY DOMAIN NAME & HOSTING Domain name is the address of your website that people type in the search engine to visit your website. Following steps to be followed to buy domain name & setting up web hosting. 1. Go to GoDaddy.com. 2. Create a GoDaddy account. 3. Verify your account on email. […]

Continue reading

Introduction to content marketing

INTRODUCTION TO CONTENT MARKETING Content Marketing is a collection of information in the form of image, text and video. Also, we can say that it is a strategic marketing in which we provide relevant, valuable and consistent content to retain customers in our business to drive more traffic and sales. In the definition mentioned above, […]

Continue reading