Email marketing is directly marketing a commercial message to a group of people to build LOYALTY, TRUST, or BRAND AWARENESS. In other words, email marketing is that the act of sending a billboard message, typically to a group of individuals , using email. In other words, every email sent to a possible or current customer might be considered as email marketing. It includes using emails to send advertisements, request business, solicit sales or donations. Email marketing strategies usually search for one or more of the three primary objectives, to create loyalty, trust, or brand awareness among potential customers. The term email marketing commonly refers to sending of email messages with the aim of increasing merchant’s relationship with current or previous customers, encouraging customer loyalty and repeat business, acquiring new customers or convincing current customers to get something immediately, and sharing third-party ads.
Why email marketing?
80% of content marketers use email marketing.
55% of companies generate more than 10 percent of sales from email.
42% of businesses say email is one of their most effective lead generation channels.
88% of marketers say email marketing is bringing them a positive ROI.