Off-Page SEO

Off-page SEO are those practices that are used to promote our website on our other websites by creating
backlinks to improve the ranking of our website on the search engine results page. Off-page SEO is a long
term process it must be done regularly it is done outside and usually, it’s not visible to our website.

Off-Page SEO Types

 Local Citation (Local SEO )
 Link Building
 Social Signals

Local SEO (Local Citation)

Local Citation is promoting business in the local area. We submit our website on the local area website
to acquire traffic & business visibility locally.

There are 2 types of Local SEO:
 Business Listing websites
 Classified Website

Business Listing Websites

Business listing websites allow businesses to submit their information to such as name, address, number,
website, hours of operation, and more. so that whenever a user searches any query locally, so the website can visible over there.
90% inquiry gaining.
Locally promotion of website on local websites.
to improve Business Visibility.

“Google my business”: A tool where we list our website for local SEO
Steps of submitting on the Google my business
Step 1: Sign in to Google My Business. Go to www.google.com/business to sign in.
Step 2: Add your business. Enter your business name.
Step 3: Enter your location.
Step 4: Fill in your contact information.
Step 5: Finish and manage your listing
If any issue arises then we can contact the Google support team. through https://support.google.com/
Steps to sign in on Google Support
Step 1: Sign in to Google My Business
Step 2: Click Verify now
Step 3: Choose a way to verify
Postcard by Mail And Phone or Text

What is link building?

Link building is the process of getting other websites to link to pages on your website to
help them rank higher in Google search results.
In general, you can boil most “white hat” link building strategies down to two simple steps:
1. Create something notable (and therefore worthy of a link);
2. Show it to people who own websites (and thus can link to it).

Why is link building important?

According to Google’s Andrey Lipattsev, links are one of the three major ranking factors in
Google. So if you want your website’s pages to rank high in search, you will almost
certainly need links.
Google (and other search engines) look at links from other sites as “votes.” These votes help
them identify which page on a given topic (out of thousands of similar ones) deserves to be
ranking at the very top of the search results.
As a general rule, pages with more backlinks tend to rank higher in search results. This has
been studied at scale by many SEO companies and the correlation between the number of
websites linking to a page and it’s ranking position in Google has always turned out positive.

Types of links

The links you see on your website are called Internal Links and External Links.

What is an internal link?

Internal links are links you see on a webpage that navigates you to another web page of the
SAME domain. These links allow viewers to stay on your page longer as they are redirected
around your website. As a result, it increases your website authority which contributes to
ranking.

What is an external link?

External links, or what we like to call “outbound links”, are links that bring you to another
domain while surfing a particular website. This type of link is usually used to provide
viewers with further explanations done by other website owners.
An external link is considered as the most important criterion that will help you rank. Why does an external
link matter? It is believed that external links cannot be unfairly controlled.

What is a backlink?

Backlinks are also known as inbound links. They are links and connections created by
another website to your website.

Let’s refresh, what is outbound and inbound links (from our perspective)?:
• Internal Links: We send our readers from one of our webpage to another.
• Outbound Links : We send our readers to another website.
• Inbound Links: Other websites send their readers to our website.

The more backlinks a website receives, the more relevant, useful and important it is. These
backlinks will contribute to your ranking on the SERP.
Advanced link building includes submitting your website, blog, articles and white papers, and news releases to
online directories to achieve inks. This blog shares top link building submission options for different types of
content.

Types Of Submissions

1. Social bookmarking: It is the process of tagging a website page with a browser based tool so
that you can easily visit it again later. Social bookmarking sites began as simple resources for social
media and content marketers. Example of social bookmarking sites are, Reddit, Twitter, Pinterest,
Plurk and Tumblr.

2. Press release submission: It refers to writing about new events, products or services of the
company and submitting it to PR sites. It is an off page SEO strategy that helps popularize your
events, products or services on the web to improve SEO of your site. For eg. Npr.org, Mashable,
Prnews wire, business wire and betanews.

3. Article submission: Article submission is an off page SEO activity which refers to attracting
traffic by submitting SEO optimized articles to popular article submission directories. It is a long
term SEO activity which helps increase backlinks and boost pagerank of your website or blog. For
eg. Github, Hubpages, Playbuzz, Articles factory and Dzone.

4. Forum Signature: Forum signature is one of the oldest ways to generate backlinks for your site.
When forum submission newly introduced, site owners generated backlink by just sharing their site
on the form without helping the visitors. For eg. Antionline.com, Steadfast.net, Bookforum.com,
Goldenvoice.com and Alice.org.

5. Guest blogging: It is also known as guest posting. It is the act of writing content for another
company’s website. Generally, guest blogger write for similar blogs within their industry in order to
attract traffic back to their website. For eg. Copy blogger, CMO, Social media examiner, Business
insider and design milk.

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