E-mail Marketing

E-MAIL MARKETING Email marketing is that the act of sending a billboard message, typically to a group of individuals , using email. In other words, every email sent to a possible or current customer might be considered as email marketing. It includes using emails to send advertisements, request business, solicit sales or donations. Email marketing […]

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Lead Generation

LEAD GENERATION In marketing, lead generation is that the initiation of consumer interest or enquiry into products or accommodations of a business. Leads are often engendered for purposes like list building, e-newsletter list acquisition or for sales leads. The methods for engendering leads typically fall into the umbrella of advertising, but may additionally include non-paid […]

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Marketplace Selling

MARKETPLACE SELLING An online marketplace (or online e-commerce marketplace) may be a sort of e-commerce website where product or service information is provided by multiple third parties. Online marketplaces are the first sort of multichannel e-commerce and may be how to streamline the assembly process. In a web marketplace, consumer transactions are processed by the […]

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Online Media Buying

ONLINE MEDIA BUYING Media buying is taking a billboard , or newspaper advertisement , or other sales message and getting it viewed by the intended audience. A media buyer links the ad to the intended audience so as to form the ad effective. These ads are intended to sell a product and should be published […]

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Online Reputation Management

ONLINE REPUTATION MANAGEMENT Reputation management refers to the influencing and controlling or concealing of a person’s or group’s reputation. Originally a PR term, the expansion of the web and social media, along side reputation management companies, have made search results a core a part of a person’s or group’s reputation. Online reputation management focuses on […]

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Mobile marketing

MOBILE MARKETING DEFINITION Mobile marketing is marketing on or with a mobile device, such as a smartphone. Mobile marketing can provide customers with time and location sensitive, personalized information that promotes goods, services and ideas. HISTORY OF MOBILE MARKETING In 1876, first telephone introduced by Alexander Graham Bell. In 1973, first mobile portable handset was […]

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