Google Adwords is Google’s online advertising program. Google Adwords is a product that you can use to promote your business, help sell products or services, raise awareness, and increase traffic to your website.
Advantages of google adwords
Reach people searching for what you offer.
Control your budget.
Measurable, accountable & flexible.
Google adwords layers
Adwords is organised into three layers.
Google adwords – Campaign
Your ad campaign has its own budget and settings that determine where your ads appear.
We can create a project based on the client requirements for the project.
There are five types of campaigns. They are:
Search network with display select.
Search network only.
Display network only.
Google adwords – Adgroup
An adgroup contains a set of identical ads and the words and phrases, termed as keywords.
An adgroup includes one or more ads which target a mutual set of keywords.
Each of the campaigns are made up of one or more adgroups.
Use adgroups to organize your ads by a participated theme.
Google adwords bidding types
Mainly three kinds of bidding types. Namely
CPM (Cost per mile / thousand impressions)
CPC (Cost per click)
CPA (Cost per acquisition)