Introduction to digital marketing


Digital Marketing is a process of marketing in which we use digital device with the connection of internet or wireless to do awareness, consideration, purchase and loyalty for a particular business or brand.

Let us talk about some of the Advantages of digital marketing over traditional marketing.

Puts the consumer in control
Provides convenience
Increases satisfaction
Drives brand loyalty
Reduces the selling cycle
Reduces the cost of sale
Builds your brand
Provides targeted results

Key components in digital marketing

Website design: Web design refers to the design of websites that are displayed on the internet. It usually refers to the user experience aspects of website development rather than software development.
Search engine optimization: It is the practice of increasing the quantity and quality of traffic to your website through organic search engine results.
Pay per click: Pay-per-click is an internet advertising model used to drive traffic to websites, in which an advertiser pays a publisher when the ad is clicked.
Content marketing: It is a strategic marketing in which we provide relevant, valuable and consistent content to retain customers in our business to drive more traffic and sales.
Social media marketing: The act of managing a business’s social media strategies.
Email marketing: Email marketing is the act of sending a commercial message, typically to a group of people, using email.
Display advertising: Digital display advertising is graphic advertising on Internet websites, apps or social media through banners or other advertising formats made of text, images, flash, video, and audio.
Affiliate marketing: Affiliate marketing is a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought by the affiliate’s own marketing efforts.
Online reputation management: Reputation management refers to the influencing and controlling or concealing of an individual’s or group’s reputation.

Objectives of digital marketing

Digital marketing is all about generating sales and capturing new leads from the customers that are searching on the internet for right answers. One way to ensure you are found on the web is with an optimized digital marketing strategy. Most digital marketing strategies and campaigns have following objectives.

Reaching the right audience
To engage with your audience
To motivate your audience to take action
To ensure efficient spending on your campaign
Return on investment


The study started with the aim to analyse the different issues related to the digital marketing. Based on the discussion, it has been found that in case of the digital marketing the most important aspect is to connect with the users. The study has also revealed that in order to utilise the digital marketing in an effective way, the companies are required to design an effective platform.

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